Digital Health Care Marketing (HCIN 625)
This course will explore marketing principles and methods utilized in the health care industry from the perspective of a health care leader. Students will learn how to assess market needs for health care organizations and service lines. The course will include case studies to understand ethical, regulatory, and liability issues in health care marketing. Additional course topics include web-based advertising, management of marketing staff, and website design.
This course is taken by students in the Health Care Leadership Track during their final term. It replaces HCIN 552 – Clinical Documentation: Electronic Medical Record Systems.