Data science skills are in high demand across a wide variety of industries. This course focuses on real-world use cases of data mining applications, including predicting consumer purchase behavior, brand loyalty, product prices, sales up-lift, basis of purchase, direct marketing campaign cost-effectiveness, rideshare cancellations, competitive online auctions, recommendation engines, and segmenting and identifying important customers. This course covers practical, business-oriented examples and use cases associated with each topic in data mining using Python. Data visualization, effective data storytelling, and analytical communication are being taught. Tableau, one of the most popular business analytics and dashboard tools, is practiced in this course.