EML 530 — Competing Strategically

Competing Strategically

Course Overview

An engineer’s career path in business leads to general management — guiding a business internally and externally. It starts with understanding the market structure and evolves into managing competitive performance, or profit-and-loss (P&L). This course covers the fundamentals of competitive strategy, market access, business development, and market positioning. Accounting, finance, performance measures, and decision-making are examined and applied in the context of how to remain competitive.


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