Introduction to Launching a Technology Business

Course Overview

Leadership in the 21st century implies informed decision making and impeccable execution. This course will enable participants with knowledge, skills and methodologies to design new business ventures and/or entrepreneurship projects that will support the business enterprise in its plan to become sustainable, competitive and inclusive. Launching a new (technology) business for competitiveness, sustainability and differentiation transcends the notion of motivational enthusiasm and hard work. It additionally includes a systematic approach that incorporates market analysis, financial viability, product/service design, alignment with business strategy and action-oriented leadership. Topics include funding strategies and the business principles, conventions and practices underlying innovation and entrepreneurial activities. At the end of the course, students will be presenting business plans that convert an idea into a viable startup launch strategy. This seminar will enable students to proactively exercise USD values by translating changemaker attitude, Global mindset and ethically responsible leaders into a sustainable and inclusive business venture and/or entrepreneurial initiative.

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