This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and either starting a new, technology-based enterprise or creating an innovation ecosystem within larger organizations. Topics include opportunity assessment, the value proposition, the entrepreneur, legal issues, entrepreneurial ethics, the business plan, the founding team, seeking customers and raising funds. Working in teams, students develop business models for a start-up projects that can launch as a standalone company or as an intrapreneurship team. Projects are experiential and require incrementally designing the business model and the product/service while talking to customers/stakeholders each week. The course is intended for students who want to start their own business upon graduation, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.